#BetterforBaby – The Amazing New Campaign by Pampers!
Being a parent is pretty amazing, I’m sure you’ll agree. Sure, it’s hard at times, especially in the early days. Then of course you have the tantrums, potty training, terrible twos and….well, all of those things aside, I’m sure it’s safe to say that we’d all do it again if we could!
As a mum of twin girls, we’ve certainly been through some tough times. Our twins were premature and spent the first 27 days of their lives in hospital. The nurses, doctors and even the cleaner were all wonderfully supportive of us during our time in the hospital. Wouldn’t it be wonderful if we could give something back? Well, now we can with the help of Pampers.
The #BetterforBaby campaign showcases how babies turn the rushed commuter into a thoughtful stranger and transform the sternest of security guards into friendly funny-face pulling softies – to put it simply, babies bring out the best in all of us! You’re probably going to need a tissue to watch this as it certainly brought a tear to me eye!
Whether for your own beautiful brood, grandchildren, nieces and nephews or friends’ children, we all make changes to ensure that their lives are as happy as possible. And, what better time to celebrate the love that babies bring than Christmas? This festive season, Pampers want to help spread the cheer by pledging to help make life #BetterForBaby in local communities. Celebrating all that people do to ensure that babies can live their lives to the fullest, Pampers are offering five £1,000 bursaries, to help people like you and I make life #BetterForBaby in our neighbourhoods!
If I had £1,000 to make life #BetterForBaby in our local community I would open the doors up to an all day playgroup, every day, including weekends. All too often parents can’t make it to playgroups because of the day they’re on or the time that they’re open, but by having play group open all day, every day including weekends, it would ensure that no mum or dad, gran or grandad is struggling or lonely. They’d have a place to go, people to talk to and even more important baby could make some new friends too!
How you can make life #BetterForBaby?
Is there something you’d really love to see built in your community? Maybe you want to improve some much-needed changing facilities, supply nappies and blankets to a local shelter, or update playtime equipment for a community nursery… anything goes! If so, Pampers want to know exactly what you’d do to make life #BetterForBaby – tell Pampers your pledge using #BetterForBaby to be in with a chance of winning one of five £1,000 bursaries! Visit the Pampers website here or search #BetterForBaby or find them on Twitter, @Pampers_UK for more information!
Paolo Haeusermann, Brand Manager for Pampers Northern Europe, says: ‘Pampers support every baby’s happy, healthy development, so we’re excited to launch #BetterForBaby to celebrate all the joy that babies bring to our lives. The opportunity for UK consumers to win one of five £1,000 Pampers bursaries means that we can enable real change in local areas and communities. We are looking forward to seeing what pledges are made!’
