Cartoon Network and Childline team up for new Anti-Bullying Initiative

Melvin & Gunther

One of my biggest concerns about being a parent is the issue of bullying. I was bullied when I was in school and it was a terrible experience. I was afraid to go to school. I was even afraid to walk to and from school in case I saw my bullies.

This is a feeling that I never want my children to feel, yet it seems in todays modern world bullying is as bad as ever. So many times I’ve looked at my Facebook newsfeed and have seen people sharing videos of school children being attacked. It’s awful and yet it’s a regular occurrence that seems to be on the increase.

Thankfully there are plenty of charities and people around who can help the victims of bullying. As per the title of this post, Cartoon Network and Childline have teamed up for a new anti-bullying initiative.

Melvin & Gunther

Did you know that over the last decade bullying has been cited as the main reason for Childline counselling in children aged 11 and under – with 24% of all Childline counselling sessions in 2015/16 being bully related?

What’s worrying to me is that bullying seems to be happening to more younger children than ever before. Is this the effect of social media, or does social media simply mean that we’re more aware of the issue as it’s easier than ever before to spread these vile videos and hassle others online?

To mark this year’s National Anti-Bullying Week, Cartoon Network has teamed up with Childline, the NSPCC’s leading UK helpline for children and young people, to launch CN Buddy Network, a nationwide initiative which helps kids and young people take positive action against bullying and offers immediate access to professional advice, relevant tips and support tools online at Cartoonnetwork.co.uk/beabuddy.

As part of the launch of CN Buddy Network, Cartoon Network has unveiled an original series of animated shorts voiced by children who, in their own words, articulate positive messages around friendship, school and appreciating differences. Which one is your favourite?

Let’s Make Friends

New Kid on the Block

We Are All Different

Dame Esther Rantzen, President of Childline said: “Bullying, whether it occurs online or in person, can have a devastating impact on young people. It can affect their confidence, their work, leave them feeling isolated and friendless, and even make them feel life is not worth living. That’s why Childline is delighted to be partnering with Cartoon Network to support their anti-bullying campaign, CN Buddy Network.”

Ian McDonough, SVP and MD, Turner Northern Europe commented: “As the Childline reports show, bullying is a very real and, sadly, growing issue for children and young people today. Our Cartoon Network audience fall within the prime age group experiencing bullying and it is hugely important for us to address this in a way that is positive, supportive and relevant. This year’s series of bespoke “Be a Buddy” animations make use of real thoughts and commentary from kids, which we hope will be really powerful and engaging for their peers.”

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