What is a tagline? Even if you’re not familiar with the word, you’ll know what one is, and you’ll have read plenty of them in your time – it’s the phrase or sentence that’s added to a company’s branding and that encapsulates what they’re all about in some way. 

You might wonder if a tagline is really all that important – after all, can’t you just have a great, memorable logo and a great business and leave it at that? Well, you can (there’s no law that says you have to have a tagline), but the fact is that a great tagline really can make a difference, and it’s something people find easy to remember so they’ll also remember your business as a result. With that in mind, here are some tips to help you come up with a great tagline for your business. 

Photo by Andrea Piacquadio

Keep It Simple And Memorable

If there’s one thing you need to know about creating a tagline to use on all your branding, from your custom stickers to your website and social media – plus anything else you can think of – it’s that it has to be simple; that really is the key when it comes to a fantastic tagline because if you make things too complicated, it’s going to be hard to remember, and the message is going to be lost. 

Try to aim for a brief, concise phrase that sums up what your business is all about and what your brand stands for. That might sound like a tricky thing to do, and that’s basically because it is (sorry to say), but if you can crack it and find a simple phrase that people remember, you’re really going places. 

Highlight Your USP

If you’re having trouble working out what it is you want to say, think about your USP (your unique selling point), which is essentially what sets you apart from everyone else, even those who are selling a very similar product or service to you. 

This USP could be anything from exceptional customer service to innovative products, but whatever it is, making it the core of what you’re trying to say isn’t just a way to come up with a clever tagline; it’s a way to put your message across in the right way. 

Be Consistent 

Something else you’ll want to work on is being consistent – you need your tagline to reflect the tone and style of your business, so don’t go completely rogue with your ideas, even if they seem to be good ones. You do need to stick to the rules you created for yourself when you came up with your business idea and the branding you’re using. 

If you can be as consistent as possible and your tagline works with everything you’ve set up rather than against it, it’s going to make a lot more sense to your customers (and potential customers), and they’ll find it easier to trust what you’re saying and remember it too, and that’s all you can ask for in the end.