There has been a lot of backlash lately about the decision made by John Lewis to get rid of their boys and girls section of clothing.
The decision means that all children’s clothes will simply come under the same label of ‘Boys and Girls’.
Now, in today’s society it’s impossible to please everyone. You’re always going to get people who disagree with this just as much as you’ll get people who agree with this decision.
It’s the people who take things to the extreme that annoy me most.
The people who come out and say that their child identifies as a monkey or a lion so they want a clothes line just for them. Seriously?!
For me the issue stems down to marketing. If these fashion brands and supermarkets had a broader mind and just made clothes sensibly then this wouldn’t even be an issue.
What I mean is when you walk into a shop and see aisles of ‘girls’ clothes which is pretty much a sea of pink, sparkly and glittery outfits.
Then when you walk down the ‘boys’ aisle it’s all blue, dinosaurs and footballs.
Of course lots of little girls like wearing pink and lots of boys like wearing blue. However lots of girls also like to wear blue and dress up as dinosaurs, just as lots of boys like to dress up as princesses and have their nails painted like mummy.
Children don’t see this huge gender divide and that’s because there shouldn’t be one to start with. A girl isn’t born thinking that she must only like pink and play with dolls, just as boys aren’t born thinking they’re not allowed to play with dolls because they have to play football.
It’s something that adults, companies, shops and their marketing teams have created.
I have twin girls who are five years old. As regular blog readers know, one loves to wears dresses whereas the other prefers your typical ‘boys’ clothes.
When we go clothes shopping we always end up in the boys section when it comes to buying our one girls clothes because she simply doesn’t like dresses or pink.
This is where I get irritated, and I totally understand that if you have a girly girl or a stereotypical boy, then you just won’t get it, but having to shop in the boys section because that’s the only place that sells a blue t-shirt, is not just annoying, it’s also sending out the wrong message to our children.
Personally I’d love to see more companies follow in John Lewis’s footsteps or simply have a better range of clothes available for girls and boys in those sections.
I’m talking blue tops with dinosaurs on in the girls section and pink tops with flowers on in the boys section for boys who like to wear pink.
I know you can’t please everyone, but I think this is a pretty good place to start.
Well done John Lewis!